Watching the decline...

Archives: Hate

This Is What White Supremacy Does To A Body (Graphic)

In the foreground this is Emmet Till, the young man, who in 1955 was brutally lynched and his body desecrated for what basically amounts to an alleged cat call.

A cat call that was just recently obliterated by the target.

This is Till’s destroyed body, which his brave mother and father insisted be on display. This is the human cost of believing that the dignity of a 14 year old boy was erased by his “race”.

This was 63 years ago. Within the lifetimes of at least half of congress and a good number of Americans.

And we expect no consequences from events like this. No memory of the butchering of a 14 year old boy because someone alleged that he spoke in less a way than our current sitting president has spoken about several women ON TAPE.

The killers were never brought to justice because of the same system that we have in place today.

63 years.

If you think that this kind of butchery should be forgotten and it has no relevance to the gunning down of kids that same age by that same system, I have no kind words for you, none at all.

Yeah I’m Late, So What???

But Unfortunately He Is, and By Your Silence You Are….

“Based on recent behavior and previous statements, the North Carolina Republican Party is unable and unwilling to support the Republican nominated candidate for North Carolina House District 48″ – GOP chairman Robin Hayes .

The Republican party has been putting up with the precursor to this for YEARS therefore encouraging and supporting it. Chickens….meet roost.

A Message

Alien abduction stories have diminished in the last few years…

I wonder why.

We don’t give a fuck about each other anymore.

We don’t give a fuck that we are demonizing kids, both our own and those just yearning to breathe free.  We’ve created a MS13 factory by separating kids from parents in the vain effort to use them as playing cards in our xenophobic deck.
We’ve hardened our hearts to each other in our webspheres and countless subreddits.
We’ve said the we want to protect life, but only if its politically expedient.
We turn our backs on each other because of our races, languages and the places we live. If we knew, truly, where we’ve been, the politicized history of denial of entry to those we feel are degenerate or lesser. From the Irish, to the Jew, to the Arab and the Mexican, someone always has to be less than us. And don’t even start me on “forced immigration.”
If there really is intelligent life out there and somehow they have condescended to look at us as microbes in a petri dish, they are surely appalled at our lack of care for each other and the big brownish ball we live on. We’d better be happy they can’t see us or haven’t yet found us or we’d surely be wiped off the face of the universe with extraterrestrial Lysol. Good news is that we probably won’t feel a thing.

We’ve become the absolute worst measure of humanity, our better angels have been slain by the devils we’ve nurtured through ignorance and greed.

If we continue down this path, we deserve whatever we get.

I’ve seen this coming, its only going to get worse.

Its About Culture Part 2: Radicalized

Edited on 4/25/2018 for clarity and a few careless grammar and spelling errors.

Radicalization has come to be synonymous with Islam and Islam signals folks who are non white although there have been a few notable Caucasian converts. It’s generally reserved for people who fall of the liberal western wagon and fall into the muddy ditch of identitarian authoritarianism. In other words radicalized = converted to radical Islam.

We use the term which should serve as a general description of anyone who has committed beyond reason to an ideology, usually a violent and destructive one, as a shortcut for signaling Islam. It’s a mistake that both reflects and colors our values, one that on some level is not a mistake at all but instead a value judgement based on so many assumptions.

We do operate in the sphere of cultural supremacy, the combination of assuming that so-called western values are the most “right” and that those values have all their roots in white western culture and those roots are purely derived from Europe and the cultural superiority of being American. Both are pretty ignorant, they assume that the blanks of history are all colored in White. They assume that, given all the interaction between the subjugated and the subjigators both here and abroad, now and in the past, that there is only one way to rub off.

They assume that missionaries and explorers, slavers and guests, never had any contact with people who produced any kind of two-way exchange. They assume that the spices and foods, culinary habits being one of the first and best introductions to a culture, were never traded. They assume that hunting and gathering and farming in different climates did not have some impact on those who observed them. They assume things that we in our daily lives know to be patently untrue. In the US, our art, culture culinary traditions and language borrow so much from outside influences that we’ve sometimes assumed they started here.

We operate, despite evidence to the contrary, in a blanket of assumptions that color our culture and language. We assume that only the Islamists are radicalized, we reserve that word for non-whites and race traitorous converted whites.  When an instance of violence occurs perpetuated by a person of white European descent we make every excuse for their actions even when the targets and methods would suggest otherwise. We assume there is any other motive than what would be obvious if they were Muslim.

Until we can call a terrorist a terrorist, regardless of the color of their skin, until we can equate acts of violence based on ideology, regardless of what that ideology is, we are hopelessly lost in our delusion that White western culture is the only source from which civilization springs. We are also ignorant of our own cultural infancy as Americans, our civilization is not half as old as those we pull influence from and we can’t seem to integrate that into our collective consciousness.

We keep arguing around these issues, talking about SJWs instead of just being courteous enough to each other to simply listen, consider and then react, we keep using language that diminishes the concerns of people to tropes, on all sides. We color “flyover states” and BLM with broad brushes, not recognizing the breadth of opinion in the pigeonholed groups we create. We talk about western culture like it came about in a vacuum and ignore all the surrounding pieces assuming that the history we know, despite so many obvious modern parallels, is history with nothing left out.

We make a lot of assumptions, we kind of have to, but with the expanse of information we have at our fingertips we ignore even the slightest tweaks to our own worldview.

Even when it is as obvious as the growing number of violent acts perpetrated by those steeped in “western values.”

 

The Dream

On this 50th anniversary of the assassination of Dr. Martin Luther King I’d like to say a few things.

We are, despite our division, in a much better place then we were in 1968.

Despite that we still have a long way to go.

For anyone who wonders if the words and actions of the civil rights movement still have relevance, remember that within most living people’s lifetime there were laws that restricted citizen’s rights to marry, travel and raise children.

That… economic strength, passed on through the generations, was not as strong for women and communities of color, if you were a woman of color things were at least twice as hard.

That… the modern middle class was built on the strength of a massive war effort and the financial benefits that came with it, and that African-Americans were largely exempted from those benefits. These foundations were even further distant when considering that discriminatory hiring, firing and salaries were common and when African-Americans tried to band together to demand better conditions violence always ensued.

The current conditions, economic disparities supported by racist assumptions that are now being used to prove those very assumptions, have been with us a very long time. If the country is over 200 years old and Civil Rights have been in place by law for 50 of those years, even assuming everyone instantly got the rights they deserved, which they didn’t, we have been a bigoted country supported by racist institutions for 3/4 of our existence.

Making it personal, If you have made any “mistakes” in your 20’s are 50 and are still paying for them you are, those mistakes put you about where we are as a country now, older and not really all that much wiser.

Post-racialism is a myth concocted by people who hope we get too lazy to do the math or too distracted to not look at the calendar. If we do nothing else lets not forget that we are only a short few steps into this new paradigm and it isn’t too early to lose it all.

RIP MLK 4/4/1968

 

Its About Culture Part 1.

When we talk about violence, specifically gun violence in this country we hear a few very different takes depending on the location and the background of the shooter.

When the shooter is ideologically motivated and Muslim, we hear about terrorism first. We hear the panicked cries of mostly white conservatives and a few moderates and liberals about the cultural significance of Islam and its propensity for creating violent jihadists. Even though the insane, rational gymnastics of connecting violence and extremism, in these cases we still won’t talk about Guns, and there is little to no discussion about mental health.

When the attacker is White, and the ultimate ideological motivations are sussed out, we revert to the discussion about “mental health” and family and run away as far as we can from Guns and ideological motives.  Somehow access to firearms, however they achieved them, is eliminated from the conversation and the ideological motivations all but erased by about day 2 or 3.

If the assailants are young black men and they are killing each other over gangs, drugs or other petty conflicts, it’s all about the culture. Single moms, video games, and music are the usual suspects; again, surprisingly the narrative no longer focuses on the availability of firearms, even illegal ones.

In my mind there are four primary causes of violence in general, particularly gun violence, and they cut across most cases regardless of whether they are in a school or out on the streets. Irrespective of where we come from or who we are there are a set of preestablished reactions to stressors that trigger us to want to hurt or kill. Those motivations go right to the heart of what we all share emotionally as human beings, and I believe that is one of the reasons we don’t talk about them.

1. Personal/Group Insult or Revenge – One of the most common reasons for violence and aggression of any kind is feeling violated in some way. Whether it is through direct insult or insulting one’s group, it is a defensive reaction to a breach of some social contract that causes most violence. I believe this tendency is built into us as we are social beings. Our hierarchical understanding of group and private structures create a means through which we have a built-in trigger, groups that tout exclusive membership use this instinct to manipulate people into reacting with violence when they otherwise would have just cooled over time.

2. Fear – Is it that pop-psychological to indicate fear as a primary motivation for violence or aggression. As well as being social we are also programmed to be wary of personal injury. This is an odd one because fear as a concept can be very nebulous or very specific. Fear that a bear is coming right at you is very different from fear of being attacked by a bear. The chemical reactions, the physical changes that result from the various states of fear are very distinct and can be manipulated by people and institutions that are more powerful and have some of their fears to contend with.  I found this discussion of fear interesting as it almost serves as a surrogate for the triggers of violence.

3. Social Engineering – As social beings who have developed hierarchies to survive under specific circumstances we have also come to understand how reinforcement of those structures is required to keep the status quo. I’m not passing blanket judgment on this as dangerous by any means, some social structures have helped us advance to the point where we have created a better life for millions of people. Others, however, though seemingly good ideas at the time, often descend into disruptions that do damage to a great many people. It’s tough to say without the benefit of hindsight that some form of social engineering was good or bad especially if we learn from the results. In this case, violence based on established and enforced social norms.

4. External Perceived or Existential Threat – this is admittedly a kind of toss off. Its fear but not the tangible bear chasing you down type, it’s a minor madness in a way and it crosses the bridge to woo-ville in some cases, but either the feeling of something “not being quite right” or the manipulation of that feeling can drive people to violence, what distinguishes this factor as a trigger is its slippery nature. In a way its one of the most potent modern triggers because of the deluge of information we receive and have access to on a daily basis.  So much information crosses our eyes and ears daily that it’s often really hard to distinguish between what is demonstrably real and what is pure hokum. Existential threats have us not believing our own eyes when we see a concrete example of the opposite of what we believe or are told to think.  Cognitive dissonance is the state this puts us in and in and of itself is a kind of mass mental disorder that affects our macro brain. It is also one of the ways large groups and governments keep control of the status quo. In fact, it is the prefered method of tyrants, both big and small.

Lately, I’ve been thinking of everything in terms of an organism. From my limited understanding of the organization of life, it looks distinctly like from the tiniest cell to the largest societal collections the functions are similar but blown up accordingly. Using the example of the internet (again with a basic knowledge of biology) you can see how humans have organized themselves in the image of their biological networks. You can look at societal organizations similarly, but the internet is the clearest model of our mimicking the structure of our neural networks in our construction and organizations I can see. We build on what we know.

I look often at how these incidents of violence make perfect sense. Ideas are like mutated cells or gut influenced genes; they can grow and spread, are road tested by the environment and shaken out accordingly. You have to get non-judgemental when you think this way and see both the biological process and the spread of ideas the same way. Physiological changes, random occurrences of genes or the environment’s influence on them, have consequences. It is my feeling that biological evolution and the evolution of ideas may not only be linked but now be one in the same. We’ve reached a level of complexity in out inner and outer constructions to see where our intellectual developments have gotten almost as complicated as our biological ones.

When you look at movements, especially extreme movements, be they nationalistic, religious or racially based they broadly share the same development cycles and paths of growth. Some, like Islamic fundamentalism, are less exclusive biologically and more rooted in ideology. This is part of the reason Islam has snowballed so quickly. It is not as exclusive as some other movements, it requires no biological purity test, no cultural purity test, and no nationalistic paternity test, there is a small barrier of language, but learning a few prayers can solve that. Many other extreme movements are based on passing some racial or nationalistic purity test and have far fewer adherents as a result. At the risk of sounding like an Islamophobe, it is the perfect virus in that way.

Let me make something clear right now; I hate no person. I am opposed to certain ideologies because they make no rational sense to me beyond social grouping, but I don’t hate anyone who believes in them. I apply cancer or virus metaphor to almost all religions and any social group that forcibly bends its members to a particular kind of violence or extreme coersion.

When violence arises as a result of these affiliations, a large part of how you get perfectly rational and not insane people to enlist is through the use of the last cause of violence. In a sense, you are taking a little bit of the first three elements and mixing them to create a stew of cognitive dissonance. You create a world where, by some non-biological or vaguely biological association, you pit one association against another. The reasons could be cultural, circumstantial or just made up entirely but they don’t pass a rational examination.

What also doesn’t pass the rational examination is the ways we here in the US, separate these groups and their affiliates into little social boxes that have unequal weight on the actions of people who commit violent acts.

I’ll talk about how we treat different groups and ideologies differently in Wednesdays post.

 

FAKE NEWS!!!!

Sometimes its hard to tell what our president is thinking. Sometimes I think he’s not thinking at all but reacting.

Yeah, I know, its been said before.

That’s why I haven’t been commenting much on Trump lately. There are far more people (both more qualified and less than I) making statements about and trying to guess what the president is thinking, probably more than at any other time since he’s been a public figure.

Just since November of 2016, the conversation has shifted from trying to do the math as to how he won in the first place to what he’ll do to where he was coming from to is he mentally fit to hold office. So many of these questions have obvious answers. He won by appealing to the baser instincts of a group of Americans who not only feel left behind but even if they voted for him, as many did, were swayed by the constant barrage of dog whistle idiocy that was the media during the Obama administration. They feel left behind by a country that always told them they were golden, chosen people, so when that promise was uncovered as a lie they rebelled. As with most popular rebellions, the scapegoat firewall lay between them and the people who truly fucked them over.

Never before in my lifetime have I seen the Country in such a state of reactionary fervor. If I’ve learned anything it is that you should never think things can’t get any worse, or any weirder. Sometimes being prepared for the worst is the best you can hope for. Not that you should abandon all hope or lose all sense of optimism, but keeping those things in the vacuum of the naive belief that “people are generally good” is downright suicidal.

I often try to look at recent history and try to draw a flowchart in my head to link all the things I’ve seen since the end of the Vietnam era ( I was born the year the conflict reached its Apex of 500,000 US troops) and remember middle-class. I mostly remember the palpable sense of dread that came with slowly admitting defeat in an unwinnable battle. I was born the year of nationwide unrest over the treatment of African-Americans (we were called negro, Colored or just Nigger at the time, in equal measure) and the year before the death of Martin Luther King.

I remember watching as the post-civil rights era played out, how legal segregation turned into redlining and blockbusting and I remember how the wash of irony felt as I sat in a real estate class 40 years later and heard my teacher discuss the practices as if they were ancient history (they weren’t, and aren’t). A few years before that I watched my Mom “steered” into a property in a mostly black part of town and in a double whammy also watched her sold a subprime mortgage with a huge balloon payment that would have kept her in permanent share-cropper status for the rest of her life. I watched as friends who had genius level IQ’s , but had little or no support at home, were shuffled into “alternative education” and taken out of the system of merit they would have all but taken over.

I watched the systematic dismantling of families, the ignorance of the problems faced by people who were just out of reach of the middle-class dream, not quite poverty-stricken, but barely able to make the rent, the car payment, and the heat, and often one or more of the above would suffer. (oh and food, let us not forget food)

I also remember being terror-stricken by television, the resurgence and resurgence, and further resurgences of “hate groups,” militias and various other largely white organizations whose members instinctively knew that their days as the majority were numbered. Who ignored the unequal application of benefits to them and cherry-picked statistics to bolster their own “superiority” (there is nothing funnier and scarier than listening to someone uneducated and unwilling to be, call me a monkey) even when they had an 8th-grade education and hardly a tooth to speak of.

I saw the 50-year slide into identity politics. WHITE identity politics. And now I shake my head when I hear someone like Richard Spenser, Alex Jones or any of their loosely affiliated internet sleeper cell operatives promote the narrative that Blacks, “the Left” and the “the gays” are the ones who started this whore identity politics shit. As a writer, I look out into the world, and it makes no narrative sense, as a truth-teller the story is flawed in a way that disqualifies it even as magical realism. There is nothing real about it.

As I look over all the historical links in my lifetime, I see definite patterns. Some overlap and others diverge, but a few, though taking up different sections of the page, clearly resemble each other.

Taking the experiences of poor White Americans and Poor Black Americans in snapshots of events, drug addiction, poverty, enslavement (Blacks by government mandate through slavery and its aftermath and whites by government mandate through union busting and land grants to wealthy corporations) they trace similar paths.  The positive elements also converge, reverence for the elderly, a sense of community, developments in art and culture, resistance to undue authority…

But somehow, some way, the two rarely meet.

They don’t meet because one group, although downtrodden, believed that they were better by virtue of “whiteness”. That belief carried down through the years and was the current on the river to Trumpville.

This is not fake news.

Thinking for a second about some of the self-described leaders of these folks and their motivations there has to be something other than the endgame that gets them off. Even if they could eliminate or disassociate themselves from the rest of us there are still going to be sociopathic tendencies, violent individuals, and disagreements within their midsts.

I often wonder how an ethnostate of any sort would look. Having no skin in the game and no need to wish for such a thing I think I’m a bit freer than most to imagine a more realistic version of this utopia.

It would be like any other society, divided along some imaginary, or real but either way subtly enforced means, messy and stratified and pretty much just as fucked up as the one we have now. Either it would have classlessness imposed by a tyrant, or be capitalistic and leave some people behind. Either way, there is no escape from the same bullshit we face daily, it would just be whiter, or blacker. There is no way, through merely segregating “Europeans” or “Africans” to magically make everything better. The same power struggles, the same marital disagreements, the same arguments about government and what it should and can do will still exist.

Just because y’all look the same, does not make you the same.

Have you ever seen people who agree, are of the same background or the same political beliefs all in the same room together and NOT arguing? In most cases, intra-group disagreements are more violent than those between groups. Without the political or racial “other” to swerve the distraction bus towards, those conflicts would explode.

I guess perfect is the enemy of the good after all.

 

The Love of Money is the Root of All Evil….

It all comes down to money, doesn’t it?

Money coupled with power. Power over people via “ideas” that have more in common with emotional revulsion than logic. This is what we are now.

Steve Bannon was at the left hand of the seat of power; he was the co-pilot of the administration, arguably the primary architect of the Trump victory. You’d have to be utterly blind, delusional, Stockholm Syndrome-addled or just uncaring not to see this.  The nearly transparent lie that there was no collusion on the part of Bannon’s appeals to race resentment and the violence that often erupted at Trump rallies doesn’t need calling out, it is there, in plain sight, for all to see.

Nor does the connections to the Alt-Right, real Nazis, and other assorted white supremacists, they too, are plain. Through the denials (what common criminal ever said, “Yeah, I did it, that was me” when being cornered by the cops?) the obstrufications and every logical event to the contrary, Bannon, Breitbart and its network of ideologues and hangers-on continue to play a role in the conversation or at least continue to keep the discussion about them, bolstering the profiles of both the wave riders and the hard idealogues.

There is no such thing as bad press.

So why are we still playing this game?

Why are we still under the delusion that we are living under anything but a proto-fascist state, a state that combines the worst elements of our cold war and second world war enemies.  We now represent the things we have purportedly fought against for most of the 20th century. It’s no longer about left and right ideologies because both would be crushed under the weight of the oligarchy. When there isn’t freedom for anyone, ideology is moot.

It is a cold hard fact that for all of the history of the United States we have been awash in white supremacy. Its taken many forms as the idea of whiteness have been adopted by various Europeans and those of European descent. It isn’t unique to this nation, but the brand of white superiority and supremacy is.  We are unique in the fact that we’ve inhabited a Janus-like guise, out of one face we say we are pluralistic and generous, the huddled masses are welcome to come and add their uniqueness to our own and to our collective culture, on the other we are xenophobic, racist and fearful of difference although demonstrably, once we know each other personally those elements diminish.

We also claim to value our collective contributions to our society. We claim to not see race or sex and that the value we place on our fair values is absolute. Even on our political left, there is this illusion, the corridors of power in our entertainment are littered with the desiccated bodies of the women who know better. Liberal Hollywood is awash in its form of hypocrisy. Weinstein, Cosby, and Baldwin, either get a pass or use their considerable power as men to create false personas that defy their goodness while hiding their toxic badness.

At the risk of sounding SWJish, White Male Superiority in general. Yes, even Cosby.

Masculinity is at least a convening force in all this. I’ve spoken before about how this mirror universe came to pass, how the power structure that was had been challenged by an educated, non-white man, and then an educated (albeit universally unlikeable) white woman and the resulting pushback gave us a starring role in the Truman shitshow we live in now. How the years of ingrained, assumed norms of power and who was inherently qualified to wield it, unraveled while Rural White Male America slept soundly in their beds, secure in the fact that their hegemony wouldn’t be undone by a one-term Nigger president.

See how that happened?

We didn’t elect a white knight, we chose the anti-Nigger, the crass boldness embodiment of everything we would have lynched Obama for, and some things lesser, that we tried to. Trump’s money, his conspicuous consumptive nature on full display in House Horrific gold inlay pimp my penthouse bling, his pussy grabbing dullard braggadocio, his obviously ignorant grasp of policy and its implications, all of it punishable by death for any nonwhite who isn’t signed to Bad Boy or in the NBA.  Trump is gangsta personified.

Must be the money…

The Case for “All Lives Matter”

Edited on 10/12/17 because the first time around I just don’t give a f***!

Edited 9/8/17 because brought to you by the letter “M.”

Edited (yet again) on 8/10/2018 for a few misplaced (s)s and slightly augmented wording.

Can we re-purpose a reactionary frame?

Can we take something not quite patently offensive, but triggering and reshape it to mean something that can unite rather than divide? Can a community of people, who already feel burdened with the explainer role, manage again to unify under something they mainly feel is a bastardization and outright insult to the movement they identify with?

If we’ve learned anything from the election of Donald Trump, we should take away this, using the language of the oppressed to claim oppression works, but can the opposite work as well.

When I’d seen the statement “All Lives Matter” in response to BLM, I cringed. I knew it was a reactionary, angry, reflexive response to a needed if not fully appreciated movement. It angered me that people who know better should have understood that killing an unarmed member of any community should be denounced, that people who should know that there is a disparity between the way young Black men are seen and treated in our society, and the way young white men are treated. That Black Lives Matter, of course, wasn’t a statement of exclusivity but one of defense. That the implication that ONLY Black Lives Matter was NOT part of this declaration, nor was the implication that Black Lives Matter MORE, but it was merely that Black Lives Matter AS WELL.

There is much to be said about how we got here, much hand wringing to be done about how history had drawn a clear line to this moment and how forces, both seen and unseen have forced these confrontations.

For context, I suggest reading some of the books on slavery or civil rights or some of the more inclusive books on American history A People’s History of the United States by Howard Zinn is a good place to start.

I’m not getting into context here, it’s too obvious to me and would distract from my point. Plus, I believe we should all be more responsible for exposing ourselves to the context of the history of the country of which we so effulgently pronounce our love.

One of the things I have learned about messaging is that sometimes to do it effectively; you have to give up some deeply held preconceptions. You have to resort to some to the tricks of the oppressor, if you will, and one-up them by playing their game. There are limits to this, of course, but within those limits is where progress can be potentially made.

Appropriation is a hot-button term. It evoked Native headdresses or kente cloth; it evokes everything from girls in yoga pants to Rachel Dolezal.

It doesn’t deserve the reputation it has. Appropriation is, in some cases, the same thing as acceptance, it is the brother or sister or transgendered, polyamorous, biracial neighbor of cultural assimilation. McDonald’s appropriated images of Black families in print ads to appeal to the people it was trying to sell burgers to, advertising, in general, appropriates members of audiences it wants to reach, and this is often called “inclusion.”

My feelings are half and half. Half of me welcomes the representation because it brings visibility and half of me knows the motivation is to sell a product. In many cases, even this gives a certain amount of arrival cred but still begs the motivation question. Yet, for whatever reason, it’s better to be seen in a positive light than a negative one, though it can be argued that this isn’t all that positive:

but is was certainly better than this:

Appropriation can be a gateway to conversation and understanding, or it can be a gross misuse of a symbolic cultural totem. I think its time for us to use the poseur of appropriation on the All Lives Matter crowd.

It makes sense that reactionary forces would seize on an approximation of a statement that virtually says the same thing. In this era of lack of imagination, lack of the ability to see things in shades of grey, and lack of connection across lines of partisanship, we have been unable to ask each other, “so what exactly do you mean by that?’ instead of reflexively attacking each other over our perception of that meaning.

So let’s start out by saying that all lives do matter. Black, White, Mexican, Gay, Straight, tall and short, cis, queer, nongender specific, Cops who occupy all of the other identities as well and are both sheltered and wrongly maligned, we can even go as radically far as to say that plants, animals….all life is important. The human variety is where we’ll focus for the moment though, let’s just say that all human experience is valuable.

Now we can get into a little trouble here in our appropriation as we often do when trying to be inclusive, how far is too far? So if the whole point of this is a marketing strategy (and make no mistake, the most efficient way to convey this message is through that means), who is the intended audience?

Assuming the target audience is the former Obama voting Trump devotee, a person who, right or wrong, thinks he is now in the minority, who assumes that being white has somehow become a liability, despite all evidence to the contrary, and now feels he must pull back into an enclave of reactionary juxtaposition. We aren’t going for the 1% White Lives Matter crowd, they are lost and never wanted to be a part of this new America anyway. Calling out the hypocritical other and also the people who genuinely don’t understand why All Lives Matter is such a divisive statement by appropriating the tag is a tact worth pursuing.

Re-branding as All Lives Matter, re-purposing with inclusion in mind of the people of all races that have been discounted and ignored, bringing in law enforcement of all races to have a dialog about how people are not treated equally and to what degree. Actually TALKING to each other about these vital issues under a moniker that doesn’t seem to exclude.

Maybe All Lives Matter can be a vital starting point to challenge the notion that they do conceptually and working on how they can actually.

Taking advantage of the short memories of Americans to change things in the long-term may be sneaky, but it can also be useful. From a marketing standpoint, it would be as brilliant a coup as turning a brand that had been wrongly associated with Nazi Germany into a brand that appeals to the Spanish-speaking among us.

In the world of spin, anything is possible.

 

 

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